The December 17, 1937 front page had several articles about Christmas activities around town. “Bright Lights for Xmas” talks about the lighting downtown, and out of town shoppers having “come down in droves during the past few days.” Another has the Programme for a fairly ambitious looking Christmas Concert being performed by the children of Montrose School. Interesting that the concert was being held in the Capitol Theatre. The third item, “Decorate The Home Idea Good” must be one of the earliest home decorating contests.
I also get a kick out of the Ford version of “The Night Before Christmas” poem – indicating that advertisers even back then, were always looking for ways to tie their products into the season.
written and researched by Kathryn Auger